We’re beyond excited that the Zero Malaria Starts With Me – Draw The Line campaign won two prestigious awards, including Social Good and the Grand Prix, at the 2021 World Media Awards.
Since the campaign launched in February we have been overwhelmed to see it harnessed by leaders, communities and malaria champions to galvanise action to end malaria within a generation. These awards show the campaign being recognised in the media sector, it really is the icing on the cake. None of this would have been possible without our incredible partners at dentsu International that not only lead on the creative but enabled the campaign to be seen by millions across the world.
The Draw The Line Against Malaria campaign reflects the energy, talent, and cultural influence emanating from the African continent – embracing the art, fashion, music, sport, and entertainment. The campaign is brought to life through a powerful film highlighting young people taking charge of their lives and refusing to allow malaria to steal their futures anymore.
"The winner of the 2021 World Media Grand Prix was a spectacular success. With a tiny budget, they were able to create real momentum towards the eradication of malaria, so a huge congratulation to the whole team"
Despite a year and a half of constant changes in plans, schedules, the media teams at dentsu were creative, agile and persistent enough to develop a killer media strategy for a beautiful campaign they built for the malaria community.
It is almost unbelievable that a campaign with a zero media budget was able to reach so many millions of people across the world – helping to draw attention to one of the world’s oldest and deadliest diseases during a global pandemic.
We are truly grateful to all our partners who have helped make this possible!